Apple Announcement Liveblog

Missed the Apple event? Read our Yahoo Tech team live coverage below for the full recap!

Highlights at a glance :

Apple announces two new iPhones: The iPhone 6 and the iPhone 6 Plus. The iPhone 6 has a 4.7-inch screen, and the iPhone 6 Plus has a 5.5-inch screen. The iPhone 5s, for comparison, had a 4.0-inch screen.
The iPhone 6 will cost $199 for a 16GB and will be available on September 19th. The iPhone 6 Plus starts at $299 for a 16GB phone and will also be available on September 19th.
iOS 8 will be available as a free download on September 17th.
Apple also announces Apple Pay, a new system to let you pay at the register by tapping your iPhone.
And finally: Apple announces the Apple Watch, with a new control system from the watch's dial or "crown." You'll be able to send messages, talk to Siri, listen to music, and check your pulse; it can also track your daily activity. It will cost $349.

3rd & 7 37yd

Some advice on new iPhone day. www.yahoo.com
Don’t Be That Person Who Buys a New iPhone Every Year
Good morning from Cupertino! I'm in the press holding pen with Alyssa Bereznak and Aaron Pressman from Yahoo. Alyssa is drinking the Kool Aid. Stand by for pic.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 3:20:33 PM
photographic evidence: spinach/arugula/romaine/basil/lemon/apple.

by Alyssa Bereznak edited by Vera Chan 9/9/2014 3:21:24 PM
by Alyssa Bereznak 9/9/2014 3:21:53 PM
Jikes

by MostlyMac 9/9/2014 3:22:54 PM
Just saw Craig Federhigi in the parking lot at the Apple event. Gave him the thumbs up on his good hair day-expecting big things now.

by bworley via twitter 9/9/2014 3:23:02 PM
i'm also eating a kale/tofu wrap

by Alyssa Bereznak 9/9/2014 3:23:07 PM
This is the "Mother of All Tents" (MOAT) or "The Mistress" as Apple PR calls it, because it's taking up all their time.

by Rafe Needleman/ Yahoo Tech... edited by Vera Chan 9/9/2014 3:23:54 PM
Is there such a thing as a bad hair day for Craig Federighi?

by Alyssa Bereznak 9/9/2014 3:26:43 PM
Craig Federighi, who oversees Apple software, checks in with press desk before the event.#Apple #iPhone6 http://pbs.twimg.com/media/BxGeCPpCUAAXoFE.jpg

by Connie Guglielmo via twitter 9/9/2014 3:28:41 PM
@techledes: Confirmed. He is looking good.

by Daniel Bean 9/9/2014 3:29:40 PM
Craig Federighi in coda per il caffè come noi puzzoni #iPhone6 #iWatch http://pbs.twimg.com/media/BxGeSNjCIAAzF3G.jpg

by Paolo Ottolina via twitter 9/9/2014 3:30:08 PM
Dispatch from the Cupertino office. This is where employees will view the event today.

by Alyssa Bereznak 9/9/2014 3:53:19 PM
@Eddie Perez: There have been rumors about a possible price hike for the iPhone 6:
Report: Apple May Charge $100 More for the Next iPhone
Ciccarese Design imagines the iPhone 6 with larger screens. Call it the iPhone $ix. According to a new report from Jefferies analyst Peter Misek, Apple is negotiating with carriers to charge $100 more for its next iPhone. Here’s the money quote from Misek’s report, via BI: “Our checks indicate Apple has started negotiating with carriers on a $100 iPhone 6 price increase.

But it would seem more likely that the purported, even larger iPhone, maybe called the iPhone Air, would come at a higher price than the typical $199 on-contract price.

by Daniel Bean 9/9/2014 3:57:42 PM
Curious about the iWatch? Here's what it is, and why Apple might want to make a computerized wristwatch:
The iWatch: What the Heck Is It, and Why Is Apple Making It?
What is an iWatch? What exactly will the iWatch be able to do? Below is a brief explainer about the iWatch, its raison d’être, and why Apple would want to even enter a market that’s still largely unproven.

by Jason O. Gilbert 9/9/2014 3:58:13 PM
So excited!!!!!emorockerchick4at 9:01 AM

Hi All! Wondering what is the one "must-have" feature that will convince YOU to upgrade to the bleeding edge of Apple tech?The Northwest Florida Geekat 8:48 AM
iOS8 with multi user Account. HOPE ( V )Brandy Thomat 8:49 AM

I hope the real design does not have those two non attractive lines on them.Elizabeth Clasberryat 8:52 AM

by Vera Chan 9/9/2014 4:03:04 PM
Quick plug: Follow us on Facebook for all the latest tech news from Yahoo Tech! facebook.com

by Jason O. Gilbert 9/9/2014 4:57:58 PM
Yes, what you hear on the Apple.com video feed is a mix of two different songs playing over one another...for some reason.

by Daniel Bean 9/9/2014 4:59:28 PM
We're seating in the Flint Center!

by Rafe Needleman/ Yahoo Tech... 9/9/2014 4:59:34 PM
Er, you can follow us on Facebook right here!

by Jason O. Gilbert 9/9/2014 4:59:49 PM
Network connectivity is very poor as everyone here tries to do just what we're doing now: Cover this live.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 4:59:56 PM
FWMJ
@fwmj
apple stream got like two songs playing. sound like all you DJs that never learned to beatmatch and blend #headache
Sep. 9, 2014
Reply
Retweet
Favorite
by Daniel Bean 9/9/2014 5:00:53 PM
OK! America's 35,000 top tech journalists are crammed into an auditorium in Cupertino to see what Apple will unveil today! Same theater where the original Mac was unveiled in 1984. A hush falls over the crowd....

by David Pogue/ Yahoo Tech... 9/9/2014 5:01:28 PM
Show is starting with a video... about seeing things differently, following a vision, being first.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:01:30 PM
This place is PACKED.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:01:36 PM
Maybe it will be more like a Samsung phone now! Bigger, faster and able to make mobile payments like they have since the Samsung S3!JDat 9:53 AM

Why are people posting about how much they dont like apple? Don't watch then. I am super excited.confusedat 9:52 AM

you will look back years from now and say: I could've been getting a massage, reading a book, sailing, anything but... Why did I waste my time there? :)warm wishesat 9:51 AM

With all these celebs we need an E! Live from the Apple Announcement red carpet special.CCSmithat 9:51 AM

Woo-hoo!!! Another crap product for Apple fanboys and fangirls to go gaga over. I can hear the moans of pseudo-ecstasy now. And before you drones get your knickers in a twist, I have an Apple iPhone my company provides. Hunk of crap, small screen, crap battery life, a joke all around compared to my personal phone, an LB Optimus G Pro.Doyleat 9:51 AM

Thanks so much for the live coverage. This is fantastic.Michaelat 9:51 AM

shut up and take my money!!!dudesta (dude-stuh)at 9:49 AM

Whats sadder - People who own Apple products and prefer them...TJNDNDat 9:48 AM

If i want a larger iPhone screen i just put the phone closer to my face.sssat 9:49 AM

Hopefully they'll release a phone with up to date specs.theunknownvloggerat 9:49 AM

Remember when cell phones were the size of Maxwell Smart's phone. I found they did not float when my ex took one fishing. I personally do not have to be connected 24/7. When I hear "Excuse me, I have to take this", I know it means "My electronics are more important than you."Technaphobe Luddite.at 9:47 AM

Will Apple surprise everyone and announce an Android phone?D Vat 9:48 AM

Thanks so much for the live coverage. This is fantastic.Michaelat 9:51 AM

by Vera Chan 9/9/2014 5:01:41 PM
Very, very cool, profound, wordless video. Piano, solo violin, guitar. The mood is moving and hushed.

by David Pogue/ Yahoo Tech... 9/9/2014 5:02:10 PM
The video is like an OK Go vid, with a lot of big optical illusions. The music is more soothing, though. Lots of strings and pianos

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:02:12 PM
We're hearing that tinkling piano we've come to know and love in all Apple commercials.

by Alyssa Bereznak 9/9/2014 5:02:16 PM
Different: That's the theme here.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:02:24 PM
"See things. Differently." (Note to grammarians: That's a radical grammatical change from "Think different.")

by David Pogue/ Yahoo Tech... 9/9/2014 5:02:40 PM
"There's always another way." "A bigger way."

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:02:44 PM
I'm still on the I phone 4s, so believe me...I've been waiting in anticipation for a while!!Dianeat 9:53 AM
Alyssa, the lone warrior amongst all geeks :)warm wishesat 9:55 AM

I'm soo glad I can have a computer in class!! I've been waiting for this all morning!! #applenewsbdbrandweinat 9:56 AM

David, the white covering is for safe protection,warm wishesat 9:56 AM

Stop trolling this page if you're an Apple hater. All this "pathetic a phone gets this much attention" and "I have a kindle fire..." crap is annoying. No one cares so go away trolls and let the iPhone people have their day! That is all...SMThompsonat 9:55 AM

Apple is a wonderful organization. We have owned/used Apple products since '87 and own their stock. A fabulous investment.jay in b'moreat 9:55 AM

Stop trolling this page if you're an Apple hater. All this "pathetic a phone gets this much attention" and "I have a kindle fire..." crap is annoying. No one cares so go away trolls and let the iPhone people have their day! That is all...SMThompsonat 9:55 AM

by Vera Chan 9/9/2014 5:02:56 PM
"You are the difference."

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:02:58 PM
Apple wants its customers to make the world a better place! Aww.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:03:17 PM
Words on the screen: "You are the difference between the world as it was...and the better place it will become. And DIFFERENT is the one thing about us that will always be the same."

by David Pogue/ Yahoo Tech... 9/9/2014 5:03:35 PM
Video over. Crowd goes WILD. Cheering. Tim Cook on stage, looking triumpant.

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:03:52 PM
Tim Cook takes the stage--AND HIS SHIRT IS NOT BLACK. This truly is a new era!

by David Pogue/ Yahoo Tech... 9/9/2014 5:04:00 PM
Cook is discussing the history of Flint center at the moment.

by Alyssa Bereznak 9/9/2014 5:05:14 PM
Cook: "It is great to be back in the Flint Center, just down the road from Apple's birthplace in Cupertino. We've had some of the most important product introductions on this stage. On this stage, Steve introduced the Macintosh to the world. On this stage, we introduced the iMac, which signaled the rebirth of Apple."

by Rafe Needleman/ Yahoo Tech... edited by Vera Chan 9/9/2014 5:05:32 PM
Cook: "We hope you will agree that this day, too, is a very key day for Apple."

by Rafe Needleman/ Yahoo Tech... 9/9/2014 5:05:45 PM
Cook: "I'm dispensing with usual keynote updates to tell you, 'Everything's great.'"

by Rafe Needleman/ Yahoo Tech... edited by Vera Chan 9/9/2014 5:06:07 PM
Cook is discussing iPhones!

by Alyssa Bereznak 9/9/2014 5:06:18 PM
He's going over some numbers now, it's the #1 smartphone in the world and "the most loved phone in the world."

by Alyssa Bereznak 9/9/2014 5:06:42 PM
Today "they're launching the biggest advancement in the history of iPhone," says Cook

by Alyssa Bereznak 9/9/2014 5:08:12 PM

Apple Announcement Liveblog

Report: Apple May Charge $100 More for the Next iPhone

The iWatch: What the Heck Is It, and Why Is Apple Making It?

Coverage by:

David Pogue

Rafe Needleman

Alyssa Bereznak

Siemond Chan

window.eventName = (window.document.title || "Yahoo Liveblog").trim(); document.write(window.eventName);

Apple Announcement Liveblog

Report: Apple May Charge $100 More for the Next iPhone

The iWatch: What the Heck Is It, and Why Is Apple Making It?

Coverage by:

David Pogue

Rafe Needleman

Alyssa Bereznak

Siemond Chan