And now they're showing us an ad of U2 jamming in classic Apple iPod commercial style. Yawn.
Cook thanks Craig " the Hair" Federighi, who was sadly not on stage today. MISS YOU CRAIG.
Now we know what's in the huge white temporary building next door: iPhones and iWatches to play with!
Cook says there are iPhones and Apple Watches in the room next to us. We'll get to put our grimy hands all over them!
Cook is asking everyone at Apple to stand up, and for us, the journalists to cheer. Weird when you think about it.
I'm out of here to go shoot video and write. Some of the team will stay around here for a bit to answer some questions and comments. THANKS FOR WATCHING OUR LIVEBLOG!
@Thanks, Kevin, for alerting us to on the Watch's water resistance
@GimpRed, looks like the usual suspects — Verizon, TMobile, AT&T — will be carrying
Some more details on the Apple Watch, it's water-resistant but you can't submerge it. I do, however have an Apple Employee on record saying it's safe for running through sprinklers. This WILL be tested.
Hey guys -- thanks for tuning into our LiveBlog. I know there are still lots of questions, so come back as we're digging for the answers. Don't forget to check out the Yahoo Finance broadcast as well.