iPod had click wheel. iPhone had touchscreen. What about the watch? Say brainwaves! Say brainwaves!
Says, it's a comprehensive health and fitness device.
"What we didn't do is take the iPhone user interface and strap in on your wrist." For example, pinch to zoom "just doesn't work."
Cook is making fun of the "pinch to zoom" feature on smartwatches.
So there's a DIAL, or a watch crown. On Apple, it's the "digital crown." It has an IR sensor. It's a simple and elegant and amazing input and navigation device.
The watch is absolutely beautiful--they're CRYING over at Pebble--but it's kinda thick and chunky.
Oh this crown is cool. So obvious. Press the crown to go to home screen.
On Apple Watch you can turn the digital crown to zoom in and out on a Map.
Wild... You control the Apple Watch with a clickable crown on the side. So far, no indication that it's a touchscreen, though.
Cook: "It's as much about personal technology as it is about style and taste."
A very hip girl with a nose ring is onstage wearing the iWatch. She is so cool. Be my friend nose ring girl.
And now, a Sir Jony Ive video, of course!
Jony Ive, Apple designer, now narrating a video about the watch. How come he's never onstage live? Doesn't he want to feel like a rockstar?
Ive: "You can't determine the boundary between the physical object and the software."
"It connects with the wearer at an intimate level."
Ive: "The watch senses that you're raising your wrist and activates the display."
Some more details on the Apple Watch, it's water-resistant but you can't submerge it. I do, however have an Apple Employee on record saying it's safe for running through sprinklers. This WILL be tested.
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