It's weird that the big news is BIGGER iPhones. Wasn't Steve Jobs always super proud of how SMALL the iPhones were? I guess the public hath spoken.
The guys singing were Justin Timberlake and Jimmy Fallon. Aww.
Here's another. Who are the guys talking about health apps? I can't ID them...
JT and Jimmy Fallon are bragging about their health app stats on iPhone 6 in this commercial.
Cook: That was them again.
Shows what I know
Cook is now going to talk about an entirely new category of service: "All about a wallet."
They showed two ads narrated by Jimmy Fallon and Justin Timberlake. Dang. I bet they got free iPhone 6's out of that deal.
Cook: And now, all about the wallet. Alyssa will tell us.
They're focusing on "Payments." Cook is running over some stats of typical debit/credit transactions.
Calls the current payment process "fairly antiquated."
Tim Cook is now about to reveal how you'll pay for stuff with the phone. How will Apple's system be any more successful than Google's?
Now we're watching a little video about how hard it is to pay by card. They're asking for ID--GASP! Now the card won't scan!
"This whole process is based on this little piece of plastic," Cook says. We're totally reliant on the security codes "which we all know aren't so secure."
Tim cook debuting new payments service by trying to make paying by credit cards seem annoying. Hmm. Also making fun of credit card security. "People have dreamed of replacing these for years," he says
Yes, you'll now be able to pay for stuff using your iPhone. The over-40 set is horrified. "What if I lose my phone!?"
A NYT quote is up on screen, saying mobile payments don't work well enough for mainstream adoption.
Tim Cook: "We've create an entirely new payment process. And we call it, Apple Pay."
One touch on a kiosk device, and you/re done.
The demo is: Beep. And you're done.
It uses TouchID to authenticate, which makes perfect sense.
Eddy Cue is coming out! He's wearing a VERY bright pink shirt.
Some background on Eddy Cue. He's the senior VP of Internet software and services at Apple. In the past, he's helped set up Apple’s online store, iTunes, and the App Store. Generally he’s Apple’s fix-it guy, there to clean up messes like the Apple Maps fiasco in 2012.
To pay with ApplePay, you just hold iPhone 6 to the special terminal--simpler than Android Wallet. But the store does need the terminal.
Cue: We have a groundbreaking NFC radio antenna across the top of the phone, also the convenience and security of TouchID. And a new chip, the Secure Element, that stores all your information securely.
Cue: You can add new cards to your Apple Pay by taking a picture of your credit card with the app. You verify with your bank and then it's added to Passbook.
The security system for Apple Pay is your fingerprint. (The card # is not stored in the phone.) Just don't let anyone amputate your finger.
Cue on security: We don't transmit credit card numbers to merchants. We send them a one-time credit card number and security code. And if your phone is stolen, you can disable it. Since the number isn't stored on the phone, there's no need to cancel your credit card.
Cue: "We are not in the business of collecting your data." Apple doesn't record what you bought, how much you paid, or where. And the cashier doesn't get your name either.