This thing is slithering around in a video. It is indeed an iWatch.
I would definitely wear this thing. It's beautiful.
Showing colors... silver, gold. Bands - blue, red, steel mesh, black, yellow
Nice watch faces, including Mickey Mouse
They're flying around on screen now. In different colors. Some look like rubber bands, others metal chain.
The iWatch is shiny metal; swappable bands. Choice of finishes. Sapphire crystal. The question is--how easily does drool wipe off of it?
Oh, sorry--they're calling it the Apple Watch, not the iWatch.
Crowd is coming to its feet. This is insane.
The Apple Watch is wirelessly accurate to within +/- 50 milliseconds. Maybe meetings will start on time now, for god's sake.
They're calling it Apple Watch. Not iWatch.
Cook: "We set out to make the best watch in the world. It's precise, synced to the internet, accurate to within 50 milliseconds."
"Also a comprehensive health and fitness device."
Cook: "Truly remarkable innovations."
Like the user interface...
The problem with smartwatches has always been WHY? One answer: As a health/fitness monitor. Apple is playing that one right with the iWatch.
iPod had click wheel. iPhone had touchscreen. What about the watch? Say brainwaves! Say brainwaves!
Says, it's a comprehensive health and fitness device.
"What we didn't do is take the iPhone user interface and strap in on your wrist." For example, pinch to zoom "just doesn't work."
Cook is making fun of the "pinch to zoom" feature on smartwatches.
So there's a DIAL, or a watch crown. On Apple, it's the "digital crown." It has an IR sensor. It's a simple and elegant and amazing input and navigation device.
The watch is absolutely beautiful--they're CRYING over at Pebble--but it's kinda thick and chunky.
Oh this crown is cool. So obvious. Press the crown to go to home screen.
On Apple Watch you can turn the digital crown to zoom in and out on a Map.
Wild... You control the Apple Watch with a clickable crown on the side. So far, no indication that it's a touchscreen, though.
Cook: "It's as much about personal technology as it is about style and taste."
A very hip girl with a nose ring is onstage wearing the iWatch. She is so cool. Be my friend nose ring girl.
And now, a Sir Jony Ive video, of course!
Jony Ive, Apple designer, now narrating a video about the watch. How come he's never onstage live? Doesn't he want to feel like a rockstar?
Ive: "You can't determine the boundary between the physical object and the software."
"It connects with the wearer at an intimate level."
Ive: "The watch senses that you're raising your wrist and activates the display."
"It's new, and somehow familiar." (He says this in every video!)
Ive: "You can use the dial without obstructing the display. It's also the home button."