"The presentation will begin shortly."
Schiller: Mac sales grew 18% year over year. Rest of industry - down 1%
Jeez. The Mac's sales have gone up 18% in the last year. I can remember people saying that Apple would CANCEL the Mac a couple years ago!
New Retina news... a video first.
Next announcement: the Retina-screen iMac!
Yep, it's an iMac with Retina display
How sharp is the iMac's Retina screen? They just zoomed into a guy on its screen photo--you could practically count the guy's nose hairs.
Schiller: "There has never been a desktop display like this."
27" display with 5120x2880 pixels. 14.7 million pixels. The world's highest-resolution display.
They're calling the Retina 5K display
It's 67% more pixels than 4K
And it fits into the thin iMac, 5mm thin (at the edge, Phil, not the middle)
7X more pixels on iMac's screen than on an HD TV. And 67% more than a 4K TV. And if there's a dead pixel, I bet you can't even see it.
And it has Organic Passivation!
The new iMac has "organic passivation." I had a girlfriend with that once.
(and other technologies we don't yet understand)
So they've now brought Retina screens to the phone, the tablet, the MacBook Pro, and the iMac. WHY NOT THE MACBOOK AIR!?
Seeing a video now about this technology. Learning about a new timing chip and other pretty fascinating tech under the screen here.
Schiller: You can now get 4GHz i7 CPU in an iMac. 3.5 terraflops. Fusion drive standard.
The iMac Retina has 3.5 teraflops. That word always cracks me up.
Schiller: And what's it cost?
Starting at $2495 with the Retina 5K display
New iMac is shipping today.
The iMac Retina screen will be $2500. Apple says that's cheaper than a 4K screen ONLY--and you get a free computer.
The Mac Mini has been updated, too. Cool-lookin' little box.
Also updated: The Mac Mini. A whole new version, all upgraded. Faster chips, Thunderbolt 2.
"World's most energy-efficient desktop."
New Mac Mini now starts at $499.
And it's also shipping today
Cook coming back on stage.
Haven't seen any updates on Macbook or Pro or Air yet...
Cook is talking about how the different devices — iMac, Macbook, iPad, Phone, Watch — serve your different needs.
WHOA! Tim Cook just announced the new MacBook Air Pro--with Retina screen, 1 terabyte of storage, fingerprint reader--only $500!! (Actually he didn't. But wouldn't that be cool?)
Cook: This incredible lineup of products, and the ecosystem that supports them, is something only Apple can create.
Cook: This is our vision of personal technology, and we are just getting started.
Tim Cook is wrapping up the event. The black button-down shirt can go back to the closet for another few months. Thanks, all, for tuning in!
And that's it. We're going to check out the new iPad, the iMac with 5K, and there's an Apple Pay demo set up next door.
Hi guys! Wasn't that fun? I'm here to answer some post-announcement questions.
But stay here! I'm sure a lot of you have questions or comments. Our great tech writers and editors are going to hang out and chat with you. I'll post some pix from the demo room in a few minutes, too!